Hey there,

Before we get into this week’s newsletter, I want to tell you about a free training I just released "How Legacy Midsize Manufacturers Generate NEW Revenue with AI" which you can access HERE. I would love your thoughts and feedback. And now, this:

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AI projects have become increasingly popular in recent years, but many of them fail to deliver real value to customers. The reason for this is that teams often focus too much on data and AI tooling, rather than putting the customer first.

It's important to remember that customers don't necessarily care about the latest AI-powered feature. Instead, teams should focus on delivering real value to the customer by understanding their needs and delivering a great user experience.

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To avoid this common pitfall, I recommend using the Design Sprint method outlined in the book "Sprint" by Jake Knapp. This method is a short, structured process that takes you from a rough idea to a validated prototype in just a few days.

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The Design Sprint works well for AI projects because it forces teams to focus on the user experience and deliver a prototype by the end of the sprint. This helps to ensure that the end result delivers real value to the customer.

If you're developing a new AI product or service, I highly recommend checking out "Sprint". This book will go a long way in helping you stay focused on delivering the greatest value to your customers.

Questions? Comments? Just hit reply.

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Yours,

Manny
​bigplasma.ai | LinkedIn​
Helping Legacy MFG generate new revenue with AI
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P.S. Have you seen my latest free training ”How Legacy Midsize Manufacturers Generate NEW Revenue with AI”? You can get instant access HERE. Would love your feedback? What’s unclear? What would you like me to add?